The Andrew Faris Podcast

8 Ways To Break Through Your DTC Revenue Plateau In 2026

Dec 26, 2025
Discover innovative strategies to break through revenue plateaus for DTC brands. Learn why hitting a growth ceiling is common and how introducing new products can re-engage customers. Explore the power of well-timed promotions to drive urgency and sales. Dive into the effectiveness of manual bidding in ads and build depth in niche communities through organic social. Hear about leveraging influencers and events for long-term growth, while emphasizing intelligent CRO and rigorous testing to measure true profits.
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ADVICE

Make New Product Your Growth Engine

  • Invest heavily in new product development and increase release cadence to re-engage customers and reach new audiences.
  • Build supply-chain and operational capacity to support frequent, high-quality product launches.
ADVICE

Run Promotions To Capture Demand

  • Run regular, well-executed promotional moments because they typically generate incremental revenue and profit.
  • Test discount depth and unit economics so promotions produce real profit rather than erode margin.
ADVICE

More Good Creative Plus Manual Bids

  • Produce high volumes of high-quality creative and run manual bids to optimize reach and CAC.
  • Build a creative machine that consistently supplies new messaging for product launches and promotions.
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