The Andrew Faris Podcast 5 Meta Ads Features You SHOULD Be Using (And 3 You Should Be Testing)
Dec 4, 2025
Dive into the dynamic world of Meta Ads with insights on partnership ads that leverage real creators over fake ones. Discover the power of flexible ads and how they can optimize performance. Learn the importance of daily account spend limits to avoid overspending. Andrew sheds light on value optimization for targeting high-value customers. Plus, don’t miss his tips on testing website enhancements and embracing AI for creative improvements. Tune in for a fresh perspective on maximizing your advertising strategy!
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Run Real Partnership Ads With Dynamic Identity
- Use Partnership Ads to run campaigns through real creator or partner pages to expand reach and tap creator audiences.
- Enable Meta's dynamic identity so Meta chooses which page or page order shows for each user to maximize performance.
50% More Spend In A Partnership Ads A/B Test
- Andrew Faris ran a true A/B test where partnership ads produced 50% more spend at the same target compared to regular ads.
- That result convinced him partnership ads meaningfully expand reach when using real creator partners.
Human Creator Content Scales Against AI Noise
- As AI creative proliferates, human creators with genuine moments become more valuable for ads.
- Partnership ads help surface human authenticity that AI alone can't replicate at scale.