What's Currently Crushing For Portland Leather Goods w/ MacCoy Merkley
Tactical & Practical
Maximizing Customer Retention in 2025
This chapter emphasizes the crucial role of customer retention as a growth strategy for businesses in 2025, challenging the notion that acquiring new customers is always more beneficial. It explores low-cost retention strategies, the balance between retention and engagement, and the importance of understanding customer lifetime value (LTV) versus customer acquisition cost (CAC). Through insights on loyalty programs and effective forecasting, the discussion illustrates how a focus on high-value customers can lead to sustainable business success.
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