Tactical & Practical Don't Confuse Symptoms For A Diagnosis (low ROAS isn't the problem)
Jan 21, 2025
Explore the difference between symptoms and root causes of poor marketing performance. Discover why metrics like low ROAS and high CAC might not reveal the full story. Learn how deep data analysis can pinpoint issues, and get insights on crafting a more effective marketing strategy. A handy spreadsheet is recommended for those ready to tackle their marketing woes and enhance efficiency. This knowledge can ultimately boost business performance and revenue!
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Don't Confuse Symptoms with the Diagnosis
- Don't just focus on low ROAS or high CAC; these are merely symptoms of deeper issues.
- Investigate the underlying causes within your marketing ecosystem to develop an effective strategy.
Track and Analyze Key Metrics
- Track key metrics weekly, monthly, and annually using a spreadsheet.
- Use this data to diagnose problems by comparing different time periods.
Analyze Website and Advertising Performance
- Analyze new vs. returning site visitors and cost per visitor to assess advertising performance.
- Evaluate website performance by examining revenue per session, conversion rate, and average order value (AOV).