
Tactical & Practical
Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
Latest episodes

Apr 15, 2025 • 13min
Overcome Tariffs By Price Testing
Discover effective strategies for price testing in the face of rising tariffs. Learn how to navigate potential profit losses due to increasing costs of goods. Gain insights into data-driven methods that help identify optimal price points to boost both revenue and profit margins. The discussion emphasizes the importance of adapting to economic challenges to thrive in the marketplace.

Apr 8, 2025 • 12min
The BILLION Dollar Headline Format
I've seen 7-, 8-, 9-figure brands, and even a BILLION dollar brand CRUSH with this simple headline format.In this episode of tactical & practical, I break down exactly how you can use this for your brand.Enter Nate's copywriting giveaway here: https://docs.google.com/forms/d/e/1FAIpQLSfqFH8zqq5AFefNBNtYV0SFnR-MkdT_ybmxMMovcvHne1lzvw/viewformSponsored By Intelligems.io - the PERFECT solution for split testing on your website to increase your top & bottome line!

Apr 3, 2025 • 18min
Clear Your Funnel, Empty Your Warehouse, Fill Your Bank Account
This episode is all about how to MAXIMIZE the end of your biggest sales of the year.Tactical & Practical is brought to you by Intelligems.io - the one-stop-shop for all things PROFIT GROWTH. Test anything on your website in order to maximize revenue & profit per site visitor with Intelligems! Tell 'em I sent you, and start adding dollars to your bottom line today!

Mar 31, 2025 • 12min
Don't JUST Listen To Your Customers, Watch Their Actions
Discover why traditional customer feedback can be misleading. Learn how to observe customer actions to gain genuine insights about their preferences. Explore innovative strategies to enhance marketing efforts and engagement through behavioral analysis. Transform the way you connect with customers by focusing on their actions rather than just their words.

Mar 19, 2025 • 11min
Be a Top 10% Marketer
On this episode, Nate explains why creating products & content for the top 10% of earners in America will be absolutely required for success in ecom. Tactical & Practical is sponsored by Intelligems.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !

Mar 7, 2025 • 8min
Easy 7-Minute Tactic To Increase FB Ad Performance
On this episode, Nate explains the simplest, but one of the mostTactical & Practical is sponsored by Intelligems.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !

Mar 4, 2025 • 11min
How & Why We Run Creator Whitelisted Ads On Meta
On this episode, Nate explains how & why he runs Creator Whitelisted Ads On FacebookTactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !Postscript is a platform dedicated to one thing and one thing only: becoming the greatest SMS platform the world has ever seen. I wouldn't trust my SMS program to be run through a platform whose main job was e-mail, or reviews, or anything else. If you want an elite SMS program, go with the company that's dedicating every resource they have to being a great SMS platform. Go to Postscript.io and tell 'em I sent you to sign up today!

Feb 28, 2025 • 11min
Writing The "Century Watch" Headline (20% increase in CVR)
On this episode, Nate shows you the moment he has the idea that lead to the copy on this landing page, that resulted in a 20% increase in Revenue Per Session: https://www.originalgrain.com/pages/all-whiskeyTactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !Postscript is a platform dedicated to one thing and one thing only: becoming the greatest SMS platform the world has ever seen. I wouldn't trust my SMS program to be run through a platform whose main job was e-mail, or reviews, or anything else. If you want an elite SMS program, go with the company that's dedicating every resource they have to being a great SMS platform. Go to Postscript.io and tell 'em I sent you to sign up today!

Feb 26, 2025 • 31min
Badvertising: Our Biggest Mistakes In Ads w/ Sarah Levinger
In this discussion, advertising expert Sarah Levinger shares her wealth of knowledge on common pitfalls in the marketing world. She stresses the importance of understanding your audience, avoiding gimmicky tactics that prioritize attention over genuine engagement, and maintaining consistent brand messaging. Sarah also highlights the challenges of oversaturated markets and the shift toward quality in branding. With candid anecdotes about past mistakes, this conversation offers valuable insights for creating successful advertising campaigns.

Feb 20, 2025 • 13min
Unscripted Ranting: NOT ALL PRODUCTS DESERVE AD SPEND
The hosts dive into the importance of evaluating which products truly deserve advertising budgets. They discuss how focusing on high-value items can enhance customer acquisition and retention. The conversation shifts towards maximizing long-term customer value by analyzing performance data. Insights on shifting from short-term gains to sustainable growth strategies are shared. They ultimately stress that businesses should be strategic in their marketing efforts to avoid wasting resources.
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