Tactical & Practical How Marketing Should Influence Product Development
Aug 16, 2025
Discover how marketing insights can revolutionize product development! Learn about utilizing sales data to identify easy wins and the importance of customer feedback. Timing your product launches strategically can enhance performance marketing. Dive into expanding market reach through innovative partnerships and how to create products that align with market demands. Packed with real-world examples, this discussion reveals the crucial role marketers play in shaping industry trends!
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Exploit Low-Hanging Sales Wins
- Look at sales data and double down on what already sells well.
- Isolate variables when testing new products so you know what caused success or failure.
Black Color Became A Top Seller
- Original Grain turned an existing watch into a top seller by simply changing its color to black.
- They test new materials using proven shapes, movements, and colors to isolate the variable being tested.
Align Releases With Marketing Needs
- Coordinate product release cadence with performance marketing to keep CAC low and LTV high.
- Share marketing data with product and leadership to push for the right launch frequency.