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Build It

Building with ... Sarah Levinger

Feb 8, 2024
Sarah Levinger, a Consumer Behavior Strategist, discusses the power of perspective and long-term brand building, the importance of connections and attentional bias, the psychology of marketing and branding, understanding generational differences in marketing, and expanding the market and creating a different experience.
54:08

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Understanding generational slang helps create relatable content
  • Select specific AI tools with understanding of capabilities for marketing efficiency

Deep dives

Using psychology to target different generations

Understanding the generational slang and cultural references can help create relatable content for different generations.

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