13min chapter

Build It cover image

Building with ... Sarah Levinger

Build It

CHAPTER

The Psychology of Marketing and Branding

This chapter explores the psychology behind marketing and branding, emphasizing the importance of understanding customer motivations and emotions. It discusses the concept of brands becoming shorthand for products or experiences and delves into the use of psychological hacks in advertising. The chapter also emphasizes the significance of customer reviews and understanding target audiences for effective decision-making.

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