The Psychology of Marketing and Branding

Sarah Levinger, a Consumer Behavior Strategist, discusses the power of perspective and long-term brand building, the importance of connections and attentional bias, the psychology of marketing and branding, understanding generational differences in marketing, and expanding the market and creating a different experience. She might also be a lunatic, in the most wonderful way.

Big shout out to our special guest co-host on this episode, Ashely.

Key Takeaways

• Understanding generational slang helps create relatable content
• Select specific AI tools with an understanding of capabilities for marketing efficiency
• Target different customer segments with offers that make trying your product easy