
Build It
Talking non-league US soccer with non-league US soccer people. Part of the Alliance podcast network.
Latest episodes

Jan 16, 2025 • 58min
Building with .... Delmarva Thunder
This episode features an interview with Larry and Jacob Amon, who are launching a new club in the Maryland-Delaware region. They discuss their personal soccer backgrounds, the challenges of establishing a club in a less populated area with limited existing opportunities, and their strategies for securing funding, finding a venue, and building a strong community presence. The conversation also touches upon the importance of fan engagement and creating a unique and appealing club experience beyond just the games themselves.
As ever, thanks to Fanbase for their support

Dec 3, 2024 • 32min
Building with ... Dan Carl, Academy Director & Women's Coach
This podcast features an interview with Dan Carl, director of the DKCU Academy and coach of our successful women's soccer team. Carl discusses his coaching philosophy, which emphasizes building team chemistry and a positive environment to reduce pressure, and foster player development and growth. He also describes the academy's structure, its connection to the adult team, and the pathway it provides for young players. The conversation touches upon challenges in transitioning youth players to college and adult levels, Carl's long career in soccer, and his pride in player development.
Check out FanBase

Nov 25, 2024 • 30min
Building with ... Orthodontic Experts
AnswerIn this episode of the Build It podcast, host John Hall welcomes Shannon Bohn, the Media and Community Relations Coordinator for Orthodontic Experts. They delve into the organization's mission of community engagement and educational outreach, which has been pivotal in their growth from one clinic to 26 across Illinois, Wisconsin, and Indiana over the past 12 years.Shannon shares insights into how Orthodontic Experts differentiates itself through fun and engaging educational programs aimed at all ages, addressing common misconceptions about oral hygiene and orthodontics. She discusses their unique partnerships with local organizations, including a recent initiative to support a homeless shelter by donating essential health supplies.The conversation also explores the importance of having a clear mission in guiding decision-making and community involvement. Shannon emphasizes the shift in focus from merely increasing brand visibility to fostering meaningful connections within communities. Listeners will gain valuable perspectives on how effective outreach can create lasting impacts and enhance community relationships in any organization. Tune in for an inspiring discussion on making a difference through dedicated service and education!

Nov 19, 2024 • 42min
Building with ... John Hall
In this episode, hosts Nik Myles and John Hall discuss the past season's performance of their soccer club, DKCU, and share their plans for the upcoming year. They cover topics like the men's and women's team results, the impact of relegation, fan engagement efforts, and the club's growth strategy moving forward. The hosts reflect on DKCU's journey so far and outline their key priorities and approaches for the future.

Mar 20, 2024 • 55min
Building with ... Dave Wakeman - Talking Tickets & The Business of Fun
The podcast discusses building value for long-term success through emotional connections, market research, and branding. They decode pricing strategies and fan reactions, optimizing ticket prices for events. Insights on enhancing ticket value perception and strategies for season ticket sales are also explored, along with casual banter and a soccer club startup advertisement.

Feb 26, 2024 • 1h 3min
Building with ... Andrew Grum, Ticketing Operations
A conversation between John and Andrew Grum. They discuss Andrew's background, his internship experiences with Dekalb County United and the minor league baseball team, Kane County Cougars.
We hear about:
Andrew's interest in sports, sales, and providing good fan/community experiences
Differences between the casual, volunteer-based soccer club structure and the more corporate structure of minor league baseball
Ticket sales strategies and offerings for generating fan attendance and engagement
Ideas for improving operations and accountability within the volunteer-based soccer club
Andrew's career interests and goals for the future
John's motivations for starting the soccer club and perspectives on its evolution and impact in the community
Overall, it's a wide-ranging conversation about sports, community engagement, internship experiences, and operational considerations for amateur sports organizations.

Feb 8, 2024 • 54min
Building with ... Sarah Levinger
Sarah Levinger, a Consumer Behavior Strategist, discusses the power of perspective and long-term brand building, the importance of connections and attentional bias, the psychology of marketing and branding, understanding generational differences in marketing, and expanding the market and creating a different experience.

Dec 7, 2023 • 44min
Building with ... Zach Fisher, AFC Colombia
Zach Fisher joined us to talk about Year 2 with AFC Colombia, their merger with Missouri Reign, and the Midwest Premier League's announcement of intention to move toward a tiered structure
https://afccomo.com/afc-columbia-and-missouri-reign-announce-merger-to-elevate-soccer-in-mid-missouri/
https://midwestpl.com/2030-plan-the-mwpl-announces-new-league-vision/

Nov 10, 2023 • 40min
Building with ... River Light FC
Topics discussed include building off-field staff for a new franchise, balancing work and dedication, community involvement and upcoming events, the importance of storytelling in marketing, and scheduling challenges for women's soccer games.

Oct 25, 2023 • 50min
Building with ... George Gorecki, Walking Soccer Chicago
Join Nik & John in conversation with George Gorecki, Chicago soccer stalwart and pioneer of walking soccer. They discuss George's time in the National Soccer League and the merger with the Metropolitan Soccer League. They then dive into the exciting world of walking soccer, discussing its history, growth, and possibilities.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.