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Build It

Latest episodes

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Jan 16, 2025 • 58min

Building with .... Delmarva Thunder

This episode features an interview with Larry and Jacob Amon, who are launching a new club in the Maryland-Delaware region. They discuss their personal soccer backgrounds, the challenges of establishing a club in a less populated area with limited existing opportunities, and their strategies for securing funding, finding a venue, and building a strong community presence. The conversation also touches upon the importance of fan engagement and creating a unique and appealing club experience beyond just the games themselves. As ever, thanks to Fanbase for their support
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Dec 3, 2024 • 32min

Building with ... Dan Carl, Academy Director & Women's Coach

This podcast features an interview with Dan Carl, director of the DKCU Academy and coach of our successful women's soccer team. Carl discusses his coaching philosophy, which emphasizes building team chemistry and a positive environment to reduce pressure, and foster player development and growth. He also describes the academy's structure, its connection to the adult team, and the pathway it provides for young players. The conversation touches upon challenges in transitioning youth players to college and adult levels, Carl's long career in soccer, and his pride in player development. Check out FanBase
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Nov 25, 2024 • 30min

Building with ... Orthodontic Experts

AnswerIn this episode of the Build It podcast, host John Hall welcomes Shannon Bohn, the Media and Community Relations Coordinator for Orthodontic Experts. They delve into the organization's mission of community engagement and educational outreach, which has been pivotal in their growth from one clinic to 26 across Illinois, Wisconsin, and Indiana over the past 12 years.Shannon shares insights into how Orthodontic Experts differentiates itself through fun and engaging educational programs aimed at all ages, addressing common misconceptions about oral hygiene and orthodontics. She discusses their unique partnerships with local organizations, including a recent initiative to support a homeless shelter by donating essential health supplies.The conversation also explores the importance of having a clear mission in guiding decision-making and community involvement. Shannon emphasizes the shift in focus from merely increasing brand visibility to fostering meaningful connections within communities. Listeners will gain valuable perspectives on how effective outreach can create lasting impacts and enhance community relationships in any organization. Tune in for an inspiring discussion on making a difference through dedicated service and education!
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Nov 19, 2024 • 42min

Building with ... John Hall

In this episode, hosts Nik Myles and John Hall discuss the past season's performance of their soccer club, DKCU, and share their plans for the upcoming year. They cover topics like the men's and women's team results, the impact of relegation, fan engagement efforts, and the club's growth strategy moving forward. The hosts reflect on DKCU's journey so far and outline their key priorities and approaches for the future.
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Mar 20, 2024 • 55min

Building with ... Dave Wakeman - Talking Tickets & The Business of Fun

The podcast discusses building value for long-term success through emotional connections, market research, and branding. They decode pricing strategies and fan reactions, optimizing ticket prices for events. Insights on enhancing ticket value perception and strategies for season ticket sales are also explored, along with casual banter and a soccer club startup advertisement.
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Feb 26, 2024 • 1h 3min

Building with ... Andrew Grum, Ticketing Operations

A conversation between John and Andrew Grum. They discuss Andrew's background, his internship experiences with Dekalb County United and the minor league baseball team, Kane County Cougars. We hear about: Andrew's interest in sports, sales, and providing good fan/community experiences Differences between the casual, volunteer-based soccer club structure and the more corporate structure of minor league baseball Ticket sales strategies and offerings for generating fan attendance and engagement Ideas for improving operations and accountability within the volunteer-based soccer club Andrew's career interests and goals for the future John's motivations for starting the soccer club and perspectives on its evolution and impact in the community Overall, it's a wide-ranging conversation about sports, community engagement, internship experiences, and operational considerations for amateur sports organizations.
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Feb 8, 2024 • 54min

Building with ... Sarah Levinger

Sarah Levinger, a Consumer Behavior Strategist, discusses the power of perspective and long-term brand building, the importance of connections and attentional bias, the psychology of marketing and branding, understanding generational differences in marketing, and expanding the market and creating a different experience.
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Dec 7, 2023 • 44min

Building with ... Zach Fisher, AFC Colombia

Zach Fisher joined us to talk about Year 2 with AFC Colombia, their merger with Missouri Reign, and the Midwest Premier League's announcement of intention to move toward a tiered structure https://afccomo.com/afc-columbia-and-missouri-reign-announce-merger-to-elevate-soccer-in-mid-missouri/ https://midwestpl.com/2030-plan-the-mwpl-announces-new-league-vision/
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Dec 7, 2023 • 57min

Building It with ... Michael Hitchcock, Soccer Club Maker

Michael Hitchcock has a soccer problem. It's not a bad thing. It's definitely a Good Thing. He likes to start soccer clubs. He's very good at it too. Learn more about his story, his vision, and his ethos. Find out how he invests in local talent to embed the club in the community and leans on his vast network to fill the gaps in expertise. And if that's not enough, he's just opened the Pro/Rel Soccer shop.
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Nov 10, 2023 • 40min

Building with ... River Light FC

Topics discussed include building off-field staff for a new franchise, balancing work and dedication, community involvement and upcoming events, the importance of storytelling in marketing, and scheduling challenges for women's soccer games.

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