
Build It
Building with ... River Light FC
Nov 10, 2023
Topics discussed include building off-field staff for a new franchise, balancing work and dedication, community involvement and upcoming events, the importance of storytelling in marketing, and scheduling challenges for women's soccer games.
39:52
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Quick takeaways
- The founders of Riverlight emphasize the importance of community engagement and building partnerships to have a positive impact and build a strong fan base.
- The founders are investing around 40 hours per week in marketing and storytelling, and they prioritize learning from other clubs to implement successful marketing strategies.
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