The Andrew Faris Podcast To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)
15 snips
Aug 23, 2024 In this engaging conversation, Sarah Levinger, a Consumer Behavior Strategist, reveals how understanding what customers truly want can elevate advertising performance. She discusses the power of emotional targeting, emphasizing the need for deeper consumer insights over surface-level tactics. Sarah also highlights the importance of data analysis and language tools in crafting compelling messages. With practical strategies for connecting with audiences, she showcases how effective branding can transform products into lifestyle statements, as exemplified by brands like Liquid Death.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
The Power of Messaging in Advertising
02:01 • 8min
Understanding Consumer Emotions and Effective Offshoring Strategies
10:25 • 4min
Emotional Targeting in Advertising
14:13 • 9min
The Power of Data in Crafting Effective Advertising Messages
23:30 • 3min
Understanding Consumer Psychology
26:11 • 11min
The Emotional Power of Branding
37:33 • 11min
Harnessing Language Analysis for Customer Insights
48:44 • 3min