8min chapter

The Andrew Faris Podcast cover image

To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)

The Andrew Faris Podcast

CHAPTER

The Power of Messaging in Advertising

This chapter emphasizes the critical role of messaging in advertising, advocating for a deeper understanding of consumer psychology over superficial marketing tactics. It explores how emotions and ethical practices shape purchasing decisions, urging marketers to create meaningful connections with consumers.

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