The Andrew Faris Podcast cover image

To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)

The Andrew Faris Podcast

00:00

Emotional Targeting in Advertising

This chapter explores the critical role of emotional targeting in marketing, arguing for a deep understanding of consumer desires before launching campaigns. The discussion contrasts quantitative versus qualitative ad strategies, advocates for meaningful brand messaging, and emphasizes data analysis coupled with hypothesis testing to uncover the motivations behind consumer behavior.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app