Emotional Targeting in Advertising

Sarah Levinger spends most of her time thinking about what people REALLY want.

Then she makes ads that talk about that.

Sarah is a Consumer Behavior Strategist, working with DTC brands to think more about what's really motivating their customers, then build their brand and advertising to communicate about those things effectively.

Learn that, she says, and your creative will reach whole new levels of performance.

EPISODE SPONSORS

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BILY

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THE BEST MEDIA BUYING TRAINING ON THE INTERNET:

• Get a free coaching call when you sign up for ADmission here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠

AFP EPISODES REFERENCED IN THIS EPISODE:

• "How Original Grain Is Generating Huge Profits Apart From Meta Ads (With Nate Lagos)" (Apple; Spotify)
• "10 Reasons Original Grain Is Growing So Much This Year (With Nate Lagos)" (Apple; Spotify)
• "The 3 Stages Of Facebook Ads Growth" (Apple; Spotify)

ALSO REFERENCED IN THIS EPISODE

• X Thread With Me, Sarah, & Nate Lagos
• Will Leach's "Marketing To Mindstates" Book
• Thomas McKinley's site & newsletter: ariyh.com

FOLLOW UP WITH SARAH

• Follow Sarah On X: @sarahlevinger
• Work With Sarah: www.sarahlevinger.co

FOLLOW UP WITH ANDREW

• Follow Andrew on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠