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9min chapter
To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)
The Andrew Faris Podcast
Emotional Targeting in Advertising
This chapter explores the critical role of emotional targeting in marketing, arguing for a deep understanding of consumer desires before launching campaigns. The discussion contrasts quantitative versus qualitative ad strategies, advocates for meaningful brand messaging, and emphasizes data analysis coupled with hypothesis testing to uncover the motivations behind consumer behavior.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode