To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)
The Andrew Faris Podcast
Emotional Targeting in Advertising
This chapter explores the critical role of emotional targeting in marketing, arguing for a deep understanding of consumer desires before launching campaigns. The discussion contrasts quantitative versus qualitative ad strategies, advocates for meaningful brand messaging, and emphasizes data analysis coupled with hypothesis testing to uncover the motivations behind consumer behavior.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
