To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)
The Andrew Faris Podcast
Understanding Consumer Psychology
This chapter explores the significance of identifying target markets and customer avatars, focusing on diverse purchasing motivations and emotional triggers. It highlights the cyclical nature of consumer behavior, particularly around significant events, and emphasizes the need for tailored messaging strategies for different demographics. The conversation delves into practical approaches for enhancing ad performance by aligning brand messaging with specific consumer sentiments, particularly in the beauty and skincare industries.
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