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16min chapter
From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger
Adspend with Ash Melwani and Rabah Rahil
Creating Artificial Scarcity: A Marketing Strategy
This chapter delves into the strategy of using artificial scarcity in marketing campaigns. It explores how limited product launches and creating a sense of urgency can drive consumer behavior and increase sales. The hosts discuss various examples and tactics, including limited edition drops, limited time offerings, and using scarcity in online sales funnels.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode