Adspend with Ash Melwani and Rabah Rahil cover image

From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger

Adspend with Ash Melwani and Rabah Rahil

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Creating Artificial Scarcity: A Marketing Strategy

This chapter delves into the strategy of using artificial scarcity in marketing campaigns. It explores how limited product launches and creating a sense of urgency can drive consumer behavior and increase sales. The hosts discuss various examples and tactics, including limited edition drops, limited time offerings, and using scarcity in online sales funnels.

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