Adspend with Ash Melwani and Rabah Rahil cover image

From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger

Adspend with Ash Melwani and Rabah Rahil

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The Power of Emotional Brand Connection

This chapter explores how emotional brand connection influences the success of brands like Barbie and Oppenheimer, and discusses the cultural significance of these brands. It also touches on the importance of Google Easter eggs as a sign of brand success.

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