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10min chapter
From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger
Adspend with Ash Melwani and Rabah Rahil
The Power of Emotional Brand Connection
This chapter explores how emotional brand connection influences the success of brands like Barbie and Oppenheimer, and discusses the cultural significance of these brands. It also touches on the importance of Google Easter eggs as a sign of brand success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode