Adspend with Ash Melwani and Rabah Rahil cover image

From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger

Adspend with Ash Melwani and Rabah Rahil

00:00

The Complexity of Influence

The speakers discuss the concept of influence, the challenges of teaching it, and the importance of balanced reciprocity in consumer behavior. They also delve into the complexities of direct-to-consumer (D2C) marketing, emphasizing the need for emotional brand connection and community building. The chapter concludes with a discussion on the significance of responding to comments on ads and incorporating social proof into marketing strategies.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app