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4min chapter
From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander
Adspend with Ash Melwani and Rabah Rahil
How to Measure the Effectiveness of Testing Websites
Ashley Fos: As a brand, we have the two approaches to testing. Evolutionary redesign is really the name of the game and it's better than just changing the website. If you change your whole homepage at once, the hero way may be way more effective. The follow up bucket, the second one just below the fold, maybe not giving lift or actually hurting the third one's helping.
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