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From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander
Adspend with Ash Melwani and Rabah Rahil
The Role of CMO in B2B SAS
CMO is a really, especially B2B SAS, almost like a terrible role because you have to be DR in brand. A better setup is having a chief brand officer and a chief revenue officer. They are responsible for not only getting people to party, but also keeping the lights on at the party to keep the money coming in. And so D2C is a little bit easier there.
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