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From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander
Adspend with Ash Melwani and Rabah Rahil
The Importance of Brand
"I don't even think brand matters until you're like past like 50 million in revenue," Hash says. "So then it's just because you're under 50 million, you shouldn't worry about customer success." He adds that a direct response has to be congruent with what you're doing on brand. 'Every single thing reflects back on brand customer success is brand'
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