Adspend with Ash Melwani and Rabah Rahil cover image

From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander

Adspend with Ash Melwani and Rabah Rahil

00:00

The Importance of Brand

"I don't even think brand matters until you're like past like 50 million in revenue," Hash says. "So then it's just because you're under 50 million, you shouldn't worry about customer success." He adds that a direct response has to be congruent with what you're doing on brand. 'Every single thing reflects back on brand customer success is brand'

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
 Get the app