Adspend with Ash Melwani and Rabah Rahil cover image

From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander

Adspend with Ash Melwani and Rabah Rahil

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How to Build a Strong Brand

Asha: I think brand is what keeps them at the house, right? Or in the party. So although there might be efforts that lean more brand and efforts thatlean more direct response, I want you to optimize the whole thing together. Asha: Your funnel just not does not mean your ad to your cart. It means the whole experience.

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