

RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
25 snips Jan 4, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Introduction
00:00 • 4min
What Does This Time Mean for Marketing?
04:11 • 2min
Marketing Is a Critical Part of the Buyer Journey
06:36 • 3min
How Do You Get Customer Insights and Who's Responsible for It?
09:15 • 5min
The Key Business Priorities That We Recommend for SaaS Companies
13:46 • 3min
SaaS Business - Is There a Cat Payback?
17:04 • 1min
Software-Based Attribution Isn't a Perfect Science
18:28 • 3min
B2B Companies Never Get Tracked Attribution
20:59 • 2min
Is Your Website the Number One Revenue Generating Channel in Your Whole Business?
23:19 • 2min
Optimizing Your Marketing Programs With a New Set of Metrics
25:45 • 3min
How Do You Create a Space Where Your Marketers Are?
28:18 • 4min
What Are Transformational Changes That Can Change Your Business?
32:10 • 2min
How to Measure and Optimize the Web Channel
34:39 • 3min
Is There a Balance Between Revenue Contribution and Outbound Inefficiencies?
37:46 • 5min
Control the Demand That's Created in Your Market
42:16 • 3min
The Sea Level Executives
44:49 • 4min
How Do You Know if You Have a Problem?
48:55 • 4min
Is Your Sales Team Using Raw Data Analysis?
52:41 • 4min
The Core Realization When You UnGate Content
57:06 • 3min
How Much of the Process Happened Before the First Touch?
01:00:09 • 4min
Is There a Better Way to Prove Brand and Thought Leadership?
01:04:26 • 5min
The Right Place for Product Marketing Is Product Marketing
01:09:54 • 3min
Is Facebook and Instagram a Good Channel for B2B Marketing?
01:13:12 • 2min
The Same Thing Happened to Tick Tock?
01:15:03 • 6min
What's the First Trackable Touch?
01:20:47 • 4min