RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
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How Do You Get Customer Insights and Who's Responsible for It?
Marketing's job is to Understand customers deeply and drive buying processes at scale within the target market. Most companies have the ability to execute marketing With the people that they have in their business right now But they're lacking the information for what to do why to do it. If there's not alignment at the executive level about what we're trying to do then it's going to break down when it starts getting into practice. The mindset for most companies is marketing is responsible for delivering signals MQAs MQL's SQL's pipeline whatever signals To deliver to sales so that our sales people can do sales That's what most people's mindset and marketing is watch is why you get which is why companies measure
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