GTM Live cover image

RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote

GTM Live

00:00

How Much of the Process Happened Before the First Touch?

Chris Walker: I think it just depends on You know your deal size that you enterprise or your SMB Are you highly you know transactional and also kind of where they are in their process? But I'll let Chris take that. He says the thing that you miss is how much of the process happened before the first touch Which I believe would be at least 50 percent Right Um, it doesn't mean that think some people aren't going to happen faster, right? It's an average, but I will say just like qualitatively um When when we assess like the customers that are our top fit customers that have high lifetime values that are Evangelists that are most successful Typically these people have been

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app