RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
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The Core Realization When You UnGate Content
Most companies do it because they need something to track And because they're not driving enough demos or enough business results They use leads or mqls or content downloads as a proxy. But what happens and i stopped gating content in 2017 off this core realization The core realization is that if people understand these four things Then they're going to buy our product. It changes everything about a content strategy by changing how it's effectively changing how you measure marketing right?
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