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RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote

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B2B Companies Never Get Tracked Attribution

There's so many different things that matter in a B2B buying process that never get measured by attribution software. Software-based attribution is primarily appropriate to measure what is capturing the demand. None of that stuff's getting measured appropriately, which is why most B2B companies try to do marketing like my company does.

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