RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
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Is Facebook and Instagram a Good Channel for B2B Marketing?
There's several of them on the market and several of them that we've tested in detail and used for our customers um They basically it's a basically a contact database that you don't have access to. It has to go out and actually custom match the emails Into facebook ads manager and you get a match rate of like 30 or 40 percent So it's definitely not the equivalent to LinkedIn, but it does get you prettyIt gets you way more than you would natively on facebook The thing is that you have to be To to invest in one of these tools you have to being like facebook and instagram has to be a primary method of marketing for you Where you're spending 25 to 50 thousand
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