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RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote

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Optimizing Your Marketing Programs With a New Set of Metrics

Most buyers actually do don't find discover us through SEO or search It just shows up in attribution software. So if you had these insights from customers you would start to shift budget and things start to think differently about how the budget gets allocated And then you see where people are learning. Once you have the metric set up you can clearly evaluate all your marketing programs. This is what we call split the funnel You can take all of the different things that you're doing right now and then evaluate them against From lead to win.

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