RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
GTM Live
00:00
SaaS Business - Is There a Cat Payback?
One-to-one cat payback in a SaaS business at this point is Incredibly good, right? There's a lot of people talk about the old like ecom like you should have a 12 month cat payback when you're You know trying to sell a subscription service ecom with very high churn rates and things like that. But in SaaS like go look at public companies cat like total cat paybacks are closer to two year two to three years now because the valuations are so high.
Transcript
Play full episode
