GTM Live cover image

RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote

GTM Live

00:00

What's the First Trackable Touch?

The only time we ask this question is when a buyer says I want to talk to your sales team now, right? We don't gate content and then nurture people with emails and move them through a funnel like that. There's value in understanding First touch which really should be rebranded as first trackable touch because you're definitely touching your customer in a way before they Before you can track it.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app