
RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
GTM Live
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What's the First Trackable Touch?
The only time we ask this question is when a buyer says I want to talk to your sales team now, right? We don't gate content and then nurture people with emails and move them through a funnel like that. There's value in understanding First touch which really should be rebranded as first trackable touch because you're definitely touching your customer in a way before they Before you can track it.
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