
RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
GTM Live
00:00
Is Your Website the Number One Revenue Generating Channel in Your Whole Business?
We use an implement a thing called self-reported attribution. We add a field that says how did you hear about us key points in there? It's an open text field So there's no drop down. We're not giving people options because it biases the answers and it's required. 97% of our revenue gets attributed differently than what software attributes. And we'll continue to build on this do we have three or four or five sources of data That actually give you a lot of different data points to understand what's working and what's not.
Transcript
Play full episode