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RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote

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How Do You Create a Space Where Your Marketers Are?

The number one most important thing ever it's happened to me since 2017 I didn't think that this was possible before 2017 so I was mainly just helping the sales team as a marketer and Then I figured out wow like we're selling into We're selling to hospitals like Boston Children's Hospital and Seattle Children's Hospital. And then when I put the content out I get 50 comments from our customers from potential customers Right people in the market that are saying I don't believe this is true. They drive no revenue which then create the confidence at the executive level to say let's give this stuff up A lot of the places where we spend the most money Create the most leads and drive the least amount

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