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RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote

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What Are Transformational Changes That Can Change Your Business?

It's a shift from what most companies do which is capture demand to How do I go out and get buyers that are not interested in buying. Teach them things to create demand for our category and our business. We're making investments in transformational changes that aren't that we're not on our roadmap as a business just 60 days ago. It keeps going down when the appropriate strategy right now is to stop Competing for demand and go out and create demand with new buyers with a new point of view.

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