Philip Krim on Building Casper Into A Leading Brand

1

Introduction

00:00 • 2min

2

You Don't Grow Up With a Traditional Summer Job

02:18 • 2min

3

How to Get a Drop Ship Agreement for a College Student

04:21 • 2min

4

Mattresses

06:12 • 2min

5

How to Scale a Nitch Web Side

08:26 • 2min

6

The Need to Adapt Is Faster and Faster

10:12 • 2min

7

Did You Give Up on Vocalized Mobile?

12:09 • 2min

8

Mattresses - The Most Important Ingredient to a Great Night of Sleep

14:03 • 3min

9

Mattresses - How Did You Launch the Product?

16:49 • 2min

10

How Many Mattresses Have You Built?

19:08 • 2min

11

Is It Helpful to Growing the Market?

21:21 • 2min

12

The on Line Market Share Is Still a Pretty Tiny Fraction

23:27 • 1min

13

Yeuno Mattress Form

24:56 • 2min

14

Is Casper a Good Mattress?

27:17 • 2min

15

The Ghost of the Web?

29:08 • 4min

16

How Distributed Better Drives Demand and Conversions?

32:52 • 2min

17

Do You Need Both Brand Marketing and Acquisition Marketing?

34:59 • 3min

18

Is Your Bed Needing Anti-Vira Software?

37:44 • 2min

19

The Supply Chain Is Just a Dynamic Environment

39:48 • 2min

20

The Next Frontier for Directe Consumer Brands

41:38 • 2min

21

Is There a Tone of Digitization Insurance?

43:24 • 2min

22

The Value of Your Time, Ray

45:27 • 2min

23

Hiring People Is Hard, but It's Always Too Late

47:39 • 3min