Mattress company Casper was founded by a group of friends who wanted to improve people's sleep. They say the mattress industry is too tightly-controlled and that d t c allows them to go direct to consumer. But they also want their product to be pleasant, transparent, honest and fair for consumers.
Philip Krim is the co-founder and CEO of Casper, a vertically integrated consumer brand changing the way people buy mattresses and sleep related products. He is also a long-time entrepreneur who previously founded and ran two others companies and a pioneer of the direct-to-consumer revolution that has changed business forever.
Philip joined Robert Glazer on the Elevate Podcast to discuss his journey founding and building Casper, his pre-Casper career and the future of direct-to-consumer brands.
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