Tatler says he and his cofender came up with the name before they knew what it would look like. The company bought a domain that was owned by someone named garry casper in the late nineties. Tatler: It's wave harder than it's ever been, and it's only going to get harder. If you were building an ollar business today, how would you think about building a d to c company?
Philip Krim is the co-founder and CEO of Casper, a vertically integrated consumer brand changing the way people buy mattresses and sleep related products. He is also a long-time entrepreneur who previously founded and ran two others companies and a pioneer of the direct-to-consumer revolution that has changed business forever.
Philip joined Robert Glazer on the Elevate Podcast to discuss his journey founding and building Casper, his pre-Casper career and the future of direct-to-consumer brands.
Learn more about your ad choices. Visit megaphone.fm/adchoices