Philip Krim on Building Casper Into A Leading Brand
Elevate with Robert Glazer
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The Ghost of the Web?
Tatler says he and his cofender came up with the name before they knew what it would look like. The company bought a domain that was owned by someone named garry casper in the late nineties. Tatler: It's wave harder than it's ever been, and it's only going to get harder. If you were building an ollar business today, how would you think about building a d to c company?
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