Philip Krim on Building Casper Into A Leading Brand
Elevate with Robert Glazer
00:00
How Distributed Better Drives Demand and Conversions?
If your product is orders of magnitude better than everyone, maybe you can affordto out market others. That's very rare, because it is really hard to have product of sensibility. If i already have a lot of people searching and buying line, i can use some of those economics to kind of re invest to build on my presence on line. So distribution, to me, drives demand and drives the overall business that you can kind of build on in a unique way.
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