If your product is orders of magnitude better than everyone, maybe you can affordto out market others. That's very rare, because it is really hard to have product of sensibility. If i already have a lot of people searching and buying line, i can use some of those economics to kind of re invest to build on my presence on line. So distribution, to me, drives demand and drives the overall business that you can kind of build on in a unique way.
Philip Krim is the co-founder and CEO of Casper, a vertically integrated consumer brand changing the way people buy mattresses and sleep related products. He is also a long-time entrepreneur who previously founded and ran two others companies and a pioneer of the direct-to-consumer revolution that has changed business forever.
Philip joined Robert Glazer on the Elevate Podcast to discuss his journey founding and building Casper, his pre-Casper career and the future of direct-to-consumer brands.
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