Nerige and steve were doing wit seasan stores, right? They were finding categories that were under served. It was a very similar model when they were just building up different nich web sides to the aptit. And in a week, we struggled with kind of to scale the business. So it was like a holding company. Got of, it's not that difference in what i knew.
Philip Krim is the co-founder and CEO of Casper, a vertically integrated consumer brand changing the way people buy mattresses and sleep related products. He is also a long-time entrepreneur who previously founded and ran two others companies and a pioneer of the direct-to-consumer revolution that has changed business forever.
Philip joined Robert Glazer on the Elevate Podcast to discuss his journey founding and building Casper, his pre-Casper career and the future of direct-to-consumer brands.
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