The only one at i remember comparable was the blank in a box stuff, i think, from five or six years ago. And it just seemed like every day a company was raising five million dollars and for something in a box subscription. The biggest retailer in the country is a mattress firm who's a specialty retailer. Then like furniture stores kind of make up the next biggest category.
Philip Krim is the co-founder and CEO of Casper, a vertically integrated consumer brand changing the way people buy mattresses and sleep related products. He is also a long-time entrepreneur who previously founded and ran two others companies and a pioneer of the direct-to-consumer revolution that has changed business forever.
Philip joined Robert Glazer on the Elevate Podcast to discuss his journey founding and building Casper, his pre-Casper career and the future of direct-to-consumer brands.
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