I underestimated how much competition was going to come into the market. It ended u being way more competitive than, you know, i ever expected. A lot of that has shaken out and is behind us. I've never seen another in a consumer market like that. Theanno is, like, deafully annoying, not helpful. You get anythink, you knowts from arrowbad i somtin, you did some good marketing for them. No, i don'tverdidi should track them down but now i don't think we herd from the arowbad people.
Philip Krim is the co-founder and CEO of Casper, a vertically integrated consumer brand changing the way people buy mattresses and sleep related products. He is also a long-time entrepreneur who previously founded and ran two others companies and a pioneer of the direct-to-consumer revolution that has changed business forever.
Philip joined Robert Glazer on the Elevate Podcast to discuss his journey founding and building Casper, his pre-Casper career and the future of direct-to-consumer brands.
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