Mattress company Caspar launched with originally forty and then quickly a became a hundred nit trial. The idea was to get customers over the need to want to go try out their mattress. If you don't love it, return it at no cost. That wasn't a thing in the industry before catper came along.
Philip Krim is the co-founder and CEO of Casper, a vertically integrated consumer brand changing the way people buy mattresses and sleep related products. He is also a long-time entrepreneur who previously founded and ran two others companies and a pioneer of the direct-to-consumer revolution that has changed business forever.
Philip joined Robert Glazer on the Elevate Podcast to discuss his journey founding and building Casper, his pre-Casper career and the future of direct-to-consumer brands.
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