Philip Krim on Building Casper Into A Leading Brand
Elevate with Robert Glazer
00:00
Mattresses - How Did You Launch the Product?
Mattress company Caspar launched with originally forty and then quickly a became a hundred nit trial. The idea was to get customers over the need to want to go try out their mattress. If you don't love it, return it at no cost. That wasn't a thing in the industry before catper came along.
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