I think it's a, a constant theme, which is just that you have to constantly reinvent yourself. What makes a business work from a to b is not necessarily what's going to make it work from b to c. Yet, e speed the markets change at to day, iif yeue doing the same thing youwere doing five years ago, it's hard to believe it would be successful. The need to adapt is faster and faster.
Philip Krim is the co-founder and CEO of Casper, a vertically integrated consumer brand changing the way people buy mattresses and sleep related products. He is also a long-time entrepreneur who previously founded and ran two others companies and a pioneer of the direct-to-consumer revolution that has changed business forever.
Philip joined Robert Glazer on the Elevate Podcast to discuss his journey founding and building Casper, his pre-Casper career and the future of direct-to-consumer brands.
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