"I was evisently 18 19. And one of the biggest challenges was to avoid letting them know that i was a college student," he says. "We would take the order, we would do all the sal anstmer service... We would up date the web side and pick and choose the proda catalogue." 'It was not hay on aco student. It wasi'm a retailer,' she adds.
Philip Krim is the co-founder and CEO of Casper, a vertically integrated consumer brand changing the way people buy mattresses and sleep related products. He is also a long-time entrepreneur who previously founded and ran two others companies and a pioneer of the direct-to-consumer revolution that has changed business forever.
Philip joined Robert Glazer on the Elevate Podcast to discuss his journey founding and building Casper, his pre-Casper career and the future of direct-to-consumer brands.
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