The influenceer industry wasn't at all there, like it is to day. And this was 20 14, 20 15, so influences were barely a thing. A we got amazing implacements from a ton of awesome folks for free. Now, you don't know, one does anything like that for freese. Just that whole tactic wouldn't have worked if we launched. I good example of thet wat worked five years ago. Wdt wouldn't work again. But ye, gas also put some stuff into the boxes, right? Some surprise stuff,. Like when we were earliest days, they would just go to like, the strand book store in new york and buy a bunch of