Casper is a sleep companyrgt, not a mattress company. We've seen lifetime value be a very significant part of our business. And we think that tech logy will deftly play a role in inconny caspers eco system or the casper bedroom of the future. So shall we be looking forward to a smart bed technology? Defally, we'll enter the bedroom.
Philip Krim is the co-founder and CEO of Casper, a vertically integrated consumer brand changing the way people buy mattresses and sleep related products. He is also a long-time entrepreneur who previously founded and ran two others companies and a pioneer of the direct-to-consumer revolution that has changed business forever.
Philip joined Robert Glazer on the Elevate Podcast to discuss his journey founding and building Casper, his pre-Casper career and the future of direct-to-consumer brands.
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