Philip Krim on Building Casper Into A Leading Brand
Elevate with Robert Glazer
00:00
Do You Need Both Brand Marketing and Acquisition Marketing?
Casper is a sleep companyrgt, not a mattress company. We've seen lifetime value be a very significant part of our business. And we think that tech logy will deftly play a role in inconny caspers eco system or the casper bedroom of the future. So shall we be looking forward to a smart bed technology? Defally, we'll enter the bedroom.
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