Philip Krim on Building Casper Into A Leading Brand
Elevate with Robert Glazer
00:00
How Many Mattresses Have You Built?
We bought like, forty mattresses up front as your launch inventory. That should last us at least a couple of weeks, and, you know, it'll give us time to build more. We entt up selling that, like, first day, i think. And then we quickly were realizing, like, the sales kept up and kept growing. At one point we were r you know, delayed like two months for customers to get product.
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