We bought like, forty mattresses up front as your launch inventory. That should last us at least a couple of weeks, and, you know, it'll give us time to build more. We entt up selling that, like, first day, i think. And then we quickly were realizing, like, the sales kept up and kept growing. At one point we were r you know, delayed like two months for customers to get product.
Philip Krim is the co-founder and CEO of Casper, a vertically integrated consumer brand changing the way people buy mattresses and sleep related products. He is also a long-time entrepreneur who previously founded and ran two others companies and a pioneer of the direct-to-consumer revolution that has changed business forever.
Philip joined Robert Glazer on the Elevate Podcast to discuss his journey founding and building Casper, his pre-Casper career and the future of direct-to-consumer brands.
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