There's a tone of digitization insurance, i guess. So is it all legen versus actual the insurance itself? As that what youre saying, there's a ton of digitization. But it's the same thing with buying a mattress, where you don't really know what you should be paying forand so you could g buy a a hundred 99 dollar mattress on the amazon to day. Is it going to be a great mattress that gives you the proper sleep that you need? No, probably not. You could go by a really inexpensive insurance policy, and is it going to give you the proper coverage when it comes time to make it claim? Probably not. And so i
Philip Krim is the co-founder and CEO of Casper, a vertically integrated consumer brand changing the way people buy mattresses and sleep related products. He is also a long-time entrepreneur who previously founded and ran two others companies and a pioneer of the direct-to-consumer revolution that has changed business forever.
Philip joined Robert Glazer on the Elevate Podcast to discuss his journey founding and building Casper, his pre-Casper career and the future of direct-to-consumer brands.
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