i'm curious, what do you think could be the next frontier for directe consumer brands? What are the categories where the belief is still challenged, that people aren't going to buy that directly or on line. Is there nything left? Ah, it's a very interesting question. Horrors, i think cargona has crushed it, and is an amazing business and done really well. I think it's interesting to see health care really embraced. T c and companys like roman have changed the way tha people think about health care.
Philip Krim is the co-founder and CEO of Casper, a vertically integrated consumer brand changing the way people buy mattresses and sleep related products. He is also a long-time entrepreneur who previously founded and ran two others companies and a pioneer of the direct-to-consumer revolution that has changed business forever.
Philip joined Robert Glazer on the Elevate Podcast to discuss his journey founding and building Casper, his pre-Casper career and the future of direct-to-consumer brands.
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