56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)

1

Introduction

00:00 • 3min

2

The Top 3 Things You'd Tell a Beatify Marketer

02:54 • 2min

3

Do You Have a Test Landing Page Strategy?

05:06 • 3min

4

The Eberk Debate

08:01 • 4min

5

The Ebok as a Lead Magnet Is the Issue

12:00 • 4min

6

The Linkton Channel or Social Chattels?

15:48 • 2min

7

Hubspot's Growth Targets

17:39 • 2min

8

How Are You Tracking Your Revenue?

19:51 • 2min

9

Is Your Outbound Sales Team Wasted Time?

21:42 • 2min

10

Investing in Brand Marketing

23:56 • 2min

11

Leed Scorers

26:04 • 3min

12

How to Be a Better Marketer by Calling Ten Inbound Leads

29:08 • 2min

13

Are You a Sales Person?

31:27 • 3min

14

Is a B M a Good Marketing Strategy?

33:58 • 2min

15

Are You Succeeding With Sales Force Plus Hub Spot?

36:25 • 2min

16

The Problem of Attribution in Sales Marketing

38:19 • 2min

17

Is Organic Search Driving Your Business?

40:48 • 2min

18

Are You a Marketer, and You Believe in Brand?

42:44 • 2min

19

The Success Metric of an E-Book Should Be How Many People Talk About How Good It Was

45:08 • 2min

20

How to Measure the Reed Rates

47:33 • 2min

21

How to Build an E-Book

49:19 • 3min