56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)
GTM Live
00:00
How to Measure the Reed Rates
The whole idea is, er, you don't have to gate up front. You could actually start gating half way through. But it's all on line. You can track the reed rates. A, how engage people are with that piece of content. Its doesn't have to be a boring payin p d. And what the last thing i'm goingActually to say as well, just quickly on this whole topic, is around eboks and things you can do it differently.
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